Advertising
From Rise: The Vieneo Province
HTML5 Banners
We had to go through special approval to get HTML5 banners supported on our account.
Steam Store Page
Once we did, we ran a campaign for Steam with audiences:
- Media & Entertainment -> Hardcore Gamers (Affinity Audience)
- space games (Custom intent audience: auto-created)
101 clicks, 30,755 impressions, $50.75 ... no conversions
Direct Download Page
I then switched to Direct with the same audiences 52 clicks, 54,446 impressions, $35.11 ... no conversions
We turned on the AdWords API integration on 11/12/2019 using Direct link with audiences:
- Media & Entertainment -> Hardcore Gamers (Affinity Audience)
- space games (Custom intent audience: auto-created)
44 clicks, 35,501 impressions, $26.06 ... no conversions
11/14/2019 Today I have switched up the audiences and running some experiments on both Steam and Direct ads. Steam was 40-18, 403 in wishlist.
96 clicks, 52,995 impressions, $39.35 ... no conversions ... 1 added to wishlist on Steam
Reset
New RiseTVP.com home page 11/19 ... we ran some advertising ... Steam we got a good review from User:corgi so we would like to see if that makes a difference too!
Not sure where the documentation went but by far the best bang for our buck has been with Facebook. We have been integrated since the beginning of 2020 with Facebook Ads SDK. Watching LogRocket, the Google Adwords respondents appeared to be mostly bots... maybe even suspiciously operated by Google with the express purpose of costing people more money! Facebook respondents on the other hand interacted with the page. Facebook also assigned a sales engineer to us for a couple months that helped us get Lookalike audiences up and running which cut our CPC rate to basically cut in half.
6/29/2020 Update
Looking back at the analytics from 4/23/2020 to today I noticed a dip on Thursdays (yesterday we only got 2 new players for $16!). So I ran some numbers and found that the weekends work best for us and Tuesday/Thursday are the worst but not by as much as I thought. I even threw some standard deviation computations in there and ultimately we are shifting about 30% of our budget from Thursday to other days.