Advertising
From Rise: The Vieneo Province
HTML5 Banners
We had to go through special approval to get HTML5 banners supported on our account.
Steam Store Page
Once we did, we ran a campaign for Steam with audiences:
- Media & Entertainment -> Hardcore Gamers (Affinity Audience)
- space games (Custom intent audience: auto-created)
101 clicks, 30,755 impressions, $50.75 ... no conversions
Direct Download Page
I then switched to Direct with the same audiences 52 clicks, 54,446 impressions, $35.11 ... no conversions
We turned on the AdWords API integration on 11/12/2019 using Direct link with audiences:
- Media & Entertainment -> Hardcore Gamers (Affinity Audience)
- space games (Custom intent audience: auto-created)
44 clicks, 35,501 impressions, $26.06 ... no conversions
11/14/2019 Today I have switched up the audiences and running some experiments on both Steam and Direct ads. Steam was 40-18, 403 in wishlist.
96 clicks, 52,995 impressions, $39.35 ... no conversions ... 1 added to wishlist on Steam