Advertising

From Rise: The Vieneo Province

Revision as of 16:03, 14 November 2019 by reskin (talk | contribs) (Created page with "==HTML5 Banners== We had to go through special approval to get HTML5 banners supported on our account. === Steam Store Page=== Once we did, we ran a campaign for Steam with...")
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HTML5 Banners

We had to go through special approval to get HTML5 banners supported on our account.

Steam Store Page

Once we did, we ran a campaign for Steam with audiences:

  • Media & Entertainment -> Hardcore Gamers (Affinity Audience)
  • space games (Custom intent audience: auto-created)

101 clicks, 30,755 impressions, $50.75 ... no conversions

Direct Download Page

I then switched to Direct with the same audiences 52 clicks, 54,446 impressions, $35.11 ... no conversions

We turned on the AdWords API integration on 11/12/2019 using Direct link with audiences:

  • Media & Entertainment -> Hardcore Gamers (Affinity Audience)
  • space games (Custom intent audience: auto-created)

44 clicks, 35,501 impressions, $26.06 ... no conversions

11/14/2019 Today I have switched up the audiences and running some experiments on both Steam and Direct ads.

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