Advertising

HTML5 Banners

We had to go through special approval to get HTML5 banners supported on our account.

Steam Store Page

Once we did, we ran a campaign for Steam with audiences:

• Media & Entertainment -> Hardcore Gamers (Affinity Audience)
• space games (Custom intent audience: auto-created)

101 clicks, 30,755 impressions, $50.75 ... no conversions

Direct Download Page

I then switched to Direct with the same audiences 52 clicks, 54,446 impressions, $35.11 ... no conversions

We turned on the AdWords API integration on 11/12/2019 using Direct link with audiences:

• Media & Entertainment -> Hardcore Gamers (Affinity Audience)
• space games (Custom intent audience: auto-created)

44 clicks, 35,501 impressions, $26.06 ... no conversions

11/14/2019 Today I have switched up the audiences and running some experiments on both Steam and Direct ads. Steam was 40-18, 403 in wishlist.

96 clicks, 52,995 impressions, $39.35 ... no conversions ... 1 added to wishlist on Steam

Reset

New RiseTVP.com home page 11/19 ... we ran some advertising ... Steam we got a good review from User:corgi so we would like to see if that makes a difference too!